Competitors & audiences
Tell Evoras who you compete with and who you're writing for, so every article is more targeted.
Under Settings → Competitors & Audiences, you can fine-tune who Evoras considers your competition and who your target readers are. These settings help Evoras write articles that are more relevant and better positioned.
Competitors
Evoras automatically detects your main competitors when you add your site, but you can add or remove competitors manually. Adding a competitor helps Evoras:
- Analyse keyword gaps — topics your competitors rank for that you don't
- Understand content angles that work in your niche
- Avoid covering the same ground in the same way
Audiences
Define your target audiences so Evoras can tailor articles to the right reader. You can add multiple audiences with descriptions:
- "Solo founders who need to do their own marketing"
- "Enterprise marketing directors evaluating content platforms"
- "SEO freelancers looking for tools to scale their output"
Each article is written with these audiences in mind, making the content more relevant and engaging for the people who actually read it.
Auto-detection
When you first add your site, Evoras automatically identifies likely competitors and suggests audiences based on your niche and site content. Review these during onboarding and adjust them — they get better the more specific you are.